diff --git a/content/day0/01_project-update.md b/content/day0/01_project-update.md
index dd50e7e..561500e 100644
--- a/content/day0/01_project-update.md
+++ b/content/day0/01_project-update.md
@@ -3,6 +3,7 @@ title: Project update
 weight: 1
 tags:
  - platform
+ - cloudnativecon
 ---
 
 <!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
diff --git a/content/day0/02_sponsored-stbsdw.md b/content/day0/02_sponsored-stbsdw.md
new file mode 100644
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--- /dev/null
+++ b/content/day0/02_sponsored-stbsdw.md
@@ -0,0 +1,29 @@
+---
+title: Stop building, start delivering workloads
+weight: 2
+tags:
+ - platform
+ - cloudnativecon
+ - sponsored
+---
+
+<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
+
+## States of platform
+
+1. Platform is being build and getting delayed
+2. Platform finished and not adopted
+3. Re-Platforming and guessing if the new platform will meet the same end
+4. Platform is low maintainance and devs are happy (nice story bro)
+
+Failure should be fine but it's no longer an option in most cases
+
+## What do we want?
+
+> Whishlist
+
+- Support for all workload
+- Consistent experiences across ui, api, cli and gitops
+- Pathway from preview to prod
+- Multi-cloud and onprem
+- Abstract infra
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diff --git a/content/day0/03_sponsored-cortex.md b/content/day0/03_sponsored-cortex.md
new file mode 100644
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--- /dev/null
+++ b/content/day0/03_sponsored-cortex.md
@@ -0,0 +1,31 @@
+---
+title: "Platform Engineering with a Product Management Mindset: 10x your DevEx"
+weight: 3
+tags:
+ - platform
+ - cloudnativecon
+ - sponsored
+---
+
+<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
+
+This whole talk is pretty much a product managers view on platform engieering.
+
+## Where can it go wrong
+
+- Assuming customer needs - build for hypothetical developers
+- Output > Outcome
+- Ignore stakeholder ecosystem
+
+TODO: Steal slide
+
+## PaaP (Platform as a product)
+
+- Anticipate developer needs: Dont just fulfill requests
+- Design for all personas and survey related teams
+- Prioritize Features according to research themes
+- Deliver inremental value with feedback loops
+
+## Hierarchy of goals and baselines
+
+TODO: Copy slide over
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diff --git a/content/day0/04_sponsored-vultr.md b/content/day0/04_sponsored-vultr.md
new file mode 100644
index 0000000..f4def50
--- /dev/null
+++ b/content/day0/04_sponsored-vultr.md
@@ -0,0 +1,10 @@
+---
+title: "Containerization beyond CPUs - A Kubernetes based serverless platform for ai native applications"
+weight: <index of talk on the day>
+tags:
+ - <tag>
+---
+
+<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
+
+TODO:
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diff --git a/content/day0/talk.md b/content/day0/talk.md
new file mode 100644
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--- /dev/null
+++ b/content/day0/talk.md
@@ -0,0 +1,10 @@
+---
+title: Title
+weight: <index of talk on the day>
+tags:
+ - <tag>
+---
+
+<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
+
+TODO:
\ No newline at end of file