---
title: 10 Quick tips on how to internally market your platform
weight: 15
tags:
 - platform
 - cloudnativecon
 - lightning
---

<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
<!-- {{% button href="https://docs.google.com/presentation/d/1nEK0CVC_yQgIDqwsdh-PRihB6dc9RyT-" style="tip" icon="person-chalkboard" %}}Slides{{% /button %}} -->

## Baseline

- Event great tech does not sell itself - you need marketing
- We don't have a big marketing budget for our internal platform
- No adoption -> No Trust -> No new users -> No adoption

## Tips

- Define personas and a value proposition map
- Build a brand: Name, logo, story, swag
- Have a launch party or milestone parties
- Provide clear accesible communication (with clear channels, docs, ...)
- Build a commmunity that can help each other (and don't seperate yourself from the community)
- Capture metrics for success for yourself and from a user's perspective
- Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
- Level up with gamification
- Leverage external events for internal visibility