kubecon24/content/day3/03_oss_business_value.md
2024-03-26 15:09:33 +01:00

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---
title: Why is this so hard! Conveying the business value of open source
weight: 3
tags:
- open source
- business
---
Bob a Program Manager at Google and Kubernetes steering committee member with a bunch of contributor and maintainer experience.
The value should be rated even higher than the pure business value.
## Baseline
* A large chunk of CNCF contributors and maintainers (95%) are company affiliated
* Most (50%) of the people contributed in professional personal time (and 30 only on work time)
* Explaining business value can be very complex
* Base question: What does this contribute to the business
## Data enablement
* Problem: Insufficient data (data collection is often an afterthought)
* Example used: Random CNCF selection
* 50% of issues are labeled consistently
* 17% of projects label PRs
* 58% of projects use milestones
* Labels provide: Context, Prioritization, Scope, State
* Milestones enable: Filtering outside date range
* Sample queries:
* How many features have been in milestone XY?
* How many bugs have been fixed in this version?
* What have I/my team worked on over time?
### Triage
* Many projects don't triage b/C
* Auth (No Role that can only edit labels+milestones)
* Thought of as overhead
* Project is too small
* Tools:
* Actions/Pipelines for auto-label, copy label sync labels
* Prow: The label system for Kubernetes projects
* People with high project, but low code knowledge can triage -> Make them feel recognized
### Conclusions
* Consistent labels & milestones are critical for state analysis
* Data is the evidence needed in messaging for leadership
* Recruiting triage-specific people and using automations streamlines the process
## Communication
### Personas
* OSS enthusiast: Knows the ecosystem and project with a knack for discussions and deep dives
* Maintainer;: A enthusiast that is tired, under pressure and most of the time a one-man show that would prefer doing technical stuff
* CXO: Focus on resources, health, ROI
* Product manager: Get the best project, user-friendly
* Leads: Employees should meet KPIs, with slightly better tech understanding
* End user: How can tools/features help me
### Growth limits
* Main questions:
* What is this project/feature
* Where is the roadmap
* What parts of the project are at risk?
* Problem: Wording
### Ways of surfacing information
* Regular project reports/blog posts
* Roadmap on website
* Project boards -> GitHub's feature for this is apparently pretty nice
### Questions by leadership
* What are we getting out? (How fast are bugs getting fixed)
* What is the criticality of the project?
* How much time is spent on maintenance?
## Conclusion
* There is significant unrealized value in open source