docs(day0): Last talk

content/day0/15_internal-marketing.md

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+---
+title: 10 Quick tips on how to internally market your platform
+weight: 15
+tags:
+ - platform
+ - cloudnativecon
+ - lightning
+---
+
+<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
+
+## Baseline
+
+- Event great tech does not sell itself - you need marketing
+- We don't have a big marketing budget for our internal platform
+- No adoption -> No Trust -> No new users -> No adoption
+
+## Tips
+
+- Define personas and a value proposition map
+- Build a brand: Name, logo, story, swag
+- Have a launch party or milestone parties
+- Provide clear accesible communication (with clear channels, docs, ...)
+- Build a commmunity that can help each other (and don't seperate yourself from the community)
+- Capture metrics for success for yourself and from a user's perspective
+- Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
+- Level up with gamification
+- Leverage external events for internal visibility