kubecon25/content/day0/15_internal-marketing.md

title, weight, tags

title	weight	tags
10 Quick tips on how to internally market your platform	15	platform cloudnativecon lightning

Baseline

• Event great tech does not sell itself - you need marketing
• We don't have a big marketing budget for our internal platform
• No adoption -> No Trust -> No new users -> No adoption

Tips

• Define personas and a value proposition map
• Build a brand: Name, logo, story, swag
• Have a launch party or milestone parties
• Provide clear accesible communication (with clear channels, docs, ...)
• Build a commmunity that can help each other (and don't seperate yourself from the community)
• Capture metrics for success for yourself and from a user's perspective
• Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
• Level up with gamification
• Leverage external events for internal visibility