Nicolai Ort
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title, weight, tags
| title | weight | tags | |||
|---|---|---|---|---|---|
| 10 Quick tips on how to internally market your platform | 15 |
|
{{% button href="https://youtu.be/kiUV8En8Co4" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} {{% button href="https://static.sched.com/hosted_files/colocatedeventseu2025/42/2025-PE-Day-10-Tips.pdf" style="tip" icon="person-chalkboard" %}}Slides{{% /button %}}
Baseline
- Event great tech does not sell itself - you need marketing
- We don't have a big marketing budget for our internal platform
- No adoption -> No Trust -> No new users -> No adoption
Tips
- Define personas and a value proposition map
- Build a brand: Name, logo, story, swag
- Have a launch party or milestone parties
- Provide clear accesible communication (with clear channels, docs, ...)
- Build a commmunity that can help each other (and don't seperate yourself from the community)
- Capture metrics for success for yourself and from a user's perspective
- Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
- Level up with gamification
- Leverage external events for internal visibility