Nicolai Ort
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30 lines
1.1 KiB
Markdown
30 lines
1.1 KiB
Markdown
---
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title: 10 Quick tips on how to internally market your platform
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weight: 15
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tags:
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- platform
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- cloudnativecon
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- lightning
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---
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<!-- {{% button href="https://youtu.be/rkteV6Mzjfs" style="warning" icon="video" %}}Watch talk on YouTube{{% /button %}} -->
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<!-- {{% button href="https://docs.google.com/presentation/d/1nEK0CVC_yQgIDqwsdh-PRihB6dc9RyT-" style="tip" icon="person-chalkboard" %}}Slides{{% /button %}} -->
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## Baseline
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- Event great tech does not sell itself - you need marketing
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- We don't have a big marketing budget for our internal platform
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- No adoption -> No Trust -> No new users -> No adoption
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## Tips
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- Define personas and a value proposition map
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- Build a brand: Name, logo, story, swag
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- Have a launch party or milestone parties
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- Provide clear accesible communication (with clear channels, docs, ...)
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- Build a commmunity that can help each other (and don't seperate yourself from the community)
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- Capture metrics for success for yourself and from a user's perspective
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- Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
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- Level up with gamification
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- Leverage external events for internal visibility
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